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#38 How to Create a Consistent and Memorable Brand for your Handmade Business with Michelle Ramsay
Manage episode 342476744 series 3399710
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Today Lynsey and Anna are joined by Michelle Ramsay of Michelle Ramsay Designs. Michelle is abranding consultant and graphic designer who helps small business owners get their brand accross to their Ideal Audience in a visual way, whether this is online or offline.
This episode we are guided along a very visually stimulating path by Michelle who expertly describes to us what branding actually is and what the benefits are to having an easy to identify brand for us small businesses.
Michelle has some really wonderful examples that she uses that set the scene so we see precisely the importance of branding and it's psychology.
We discuss how to avoid blending into the background with your brand, how to stop the 'shiny object syndrome' when it comes to fonts and colours and how to position yourself in your market especially when you may sell higher end products in a saturated market.
To finish off Michelle offers her top 3 branding tips and number 3 is definitely one to keep in mind!!
This episode is jam packed with advice and knowledge that you may not have considered when it comes to your business so be sure to listen to the end!
If you would like to work with Michelle or find out more about her you can do so here:
www.michelleramsaydesign.co.uk
If you find this episode helpful we would love it if you could share it with a friend who might also benefit from hearing the things we talk about today.
Please don’t forget to leave us a review wherever you are listening in, as this really does help us get the word out there about our podcast. This means we can continue our mission to help as many busy women like you grow a successful and profitable handmade business.
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https://www.thehandmadebusinesspodcast.co.uk/
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Lynsey’s Pages:
The Handmade Business Hub by Lynsey Warren
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Anna's Pages:
Anna's Planners on Etsy (where you can find find Planners, Trackers and E-Books for your business and wellness - all designed to help you grow a succesful and profitable handmade business)
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