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MeUndies CRO Ariel Stoddard on retaining ‘extremely high LTV’ customers while evolving the brand

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Manage episode 447537620 series 2925486
Contenu fourni par The Glossy Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Glossy Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In February, Ariel Stoddard joined 13-year-old MeUndies as its chief revenue officer, transitioning from Fabletics where she spearheaded the launch of its menswear and scrubs categories. Now, she has grand growth plans for MeUndies, which has for years experienced double-digit growth and profitability.

Earlier this month, Stoddard drove the launch of a new brand direction with a campaign dubbed “Welcome to the Underworld.” But, in evolving MeUndies, she and her team are ensuring its valuable existing customers are along for the ride.

“They have extremely high LTVs, and they are very loyal. Many of them have been with the brand for many, many years and counting,” Stoddard said on the latest episode of the Glossy Podcast. “That's part of our secret sauce: We have always been community-focused on the people who have been with us and given us that loyalty; we always keep them in mind.”

Also on the podcast, Stoddard discussed MeUndies’ latest campaign strategy and its plan to remain “flexible” this holiday shopping season.

  continue reading

561 episodes

Artwork
iconPartager
 
Manage episode 447537620 series 2925486
Contenu fourni par The Glossy Podcast. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The Glossy Podcast ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

In February, Ariel Stoddard joined 13-year-old MeUndies as its chief revenue officer, transitioning from Fabletics where she spearheaded the launch of its menswear and scrubs categories. Now, she has grand growth plans for MeUndies, which has for years experienced double-digit growth and profitability.

Earlier this month, Stoddard drove the launch of a new brand direction with a campaign dubbed “Welcome to the Underworld.” But, in evolving MeUndies, she and her team are ensuring its valuable existing customers are along for the ride.

“They have extremely high LTVs, and they are very loyal. Many of them have been with the brand for many, many years and counting,” Stoddard said on the latest episode of the Glossy Podcast. “That's part of our secret sauce: We have always been community-focused on the people who have been with us and given us that loyalty; we always keep them in mind.”

Also on the podcast, Stoddard discussed MeUndies’ latest campaign strategy and its plan to remain “flexible” this holiday shopping season.

  continue reading

561 episodes

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