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Episode #122: Behind the Veil – De Beers & The Diamond Dump Dilemma
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🎙️Episode #122: Behind the Veil – De Beers & The Diamond Dump Dilemma🎙️
This week on The Hard Truth Diamond Podcast, The Global Diamond Broker and the fabulous Katriina Rocks take you deep into the vaults of De Beers, where mountains of mined diamonds sit unsold and waiting. With the market shifting and demand for mined diamonds fading, De Beers faces a unique challenge: stockpiles that seem like a treasure chest without eager buyers.
In Episode 122, we break down De Beers’ latest campaign, “Worth the Wait,” aimed at a new generation of diamond lovers. But is it working? While De Beers promises timeless romance, young consumers are focusing on ethics: human rights, environmental impact, and transparency. The disconnect between traditional marketing and millennials’ values is creating a wave of industry change that could reshape diamond buying as we know it.
Join Katriina and The Global Diamond Broker as they uncover how these shifts are challenging even the biggest players in the diamond world. With insider insights and no filter, we dive into how diamonds are no longer just “forever”—they’re for a generation demanding accountability.
Sit back, relax, and join us on a journey behind the scenes of the global diamond industry. We’re here to give you the insights only an insider could.
DM, text, or call us with questions or or for a quote on the world’s, most beautiful diamonds at prices that defied comparison – we love sharing our knowledge and our pricing?
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