259 The Growth of Podcast Advertising And Podcast Marketing Real Talk

The Feed The Official Libsyn Podcast

It's the new year, and that means new public domain works are available! Time to update the copyright for your podcast's RSS feed, preparing for the influx of new advertisers entering the world of podcasting in 2024. Google Search now featuring podcasts 👀 We're excited to announce the Podcast Hall of Fame inductees for the class of 2024! Additionally, we'll delve into real talk about podcast marketing, explore the latest podcast advertising rates, and so much more!

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Quick Episode Summary

• (2:03) PROMO 1: The Forgotten Podcast
• (4:23) Rob and Elsie conversation
• (5:08) The new works entering the public domain
• (12:16) Discussing the estimation of growth in podcast advertising
• (17:14 ) Elsie's wish for advertising
• (19:10) The Digiday audience, fighting for audience
• (23:13) PROMO 2: Video Fuzzy
• (23:42) Google's podcast results right at the top of the page on a couple of browsers! And thoughts on how those results are coming up
• (32:08) Congrats to the winners of Canadian Podcast Awards
• (33:51) Announcing the 2024 Podcast Hall of Fame inductees!
• (38:50) Audio feedback from Nobilis!
• (40:08) Wrong titling? Wrong category? Gaining 20% audience? Laying down some real advice to a podcast
• (47:09) Diving straight into some very insightful data on podcast marketing trends
• The real data on how many video podcasts are in Apple Podcasts
• (1:04:00) PROMO 3: REMelations - Comedy Dream Interpretation
• (1:06:27) No mean and median numbers; yes, the latest podcast advertising rates
• (1:09:40) Where have we been and where are we going?

Featured Podcast Promo + Audio

• PROMO 1: The Forgotten Podcast
• PROMO 2: Video Fuzzy
• PROMO 3: REMelations

Where have we been and where are we going

• Schedule | PODFEST EXPO
• She Podcasts Live Unplugged
• NRB 2024 Convention | February 20- 23, 2024 | Gaylord Opryland
• Podcaster & Podcast Industry Conference - Podcast Movement Evolutions | Los Angeles 2024

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

• Leave us voice feedback!
• Public Domain Day 2024 | Duke University School of Law
• MICKEY'S MOUSE TRAP FILM TEASER TRAILER (2024) - FIRST EVER MICKEY MOUSE HORROR FILM!!!! - YouTube
• Can Programmatic Audio Rise In The Charts In 2024? | AdExchanger
• After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners - Digiday
• Awards Archive - Canadian Podcasting Awards
• Podcast Marketing Trends 2023 - Podcast Marketing Academy
• Scrappy Podcasting Newsletter - Podcast Marketing Academy
• Podcast Industry Insights - Data, stats, and insights to help you make sense of the podcast industry
• Podcast Advertising Rates 2024
• Libsyn AdvertiseCast Dec 23 Ad Rates - FINAL, FINAL
• Podcast Marketing: The Myth vs. Reality - YouTube

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