Niches Are in the Riches Being Specific in Your Messaging

The Exit Interview with Kim Rittberg

Today I want to share insights on the importance of being specific in brand messaging to stand out in crowded markets and effectively communicate your unique value. Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season!

Tag me when you use these tips on Instagram or LinkedIn!

In this quick bite-sized bonus solo episode you will learn:

• Find Your Niche - Even in broad fields like wellness or digital marketing, narrow down to a specific angle to stand out.
• Be Explicit - Clearly articulate the specific transformation you offer. Avoid vague promises; highlight concrete outcomes.
• Leverage Your Unique Strengths - Lean into your unique skills and experiences. By focusing on your specialized expertise, you'll attract the right audience and opportunities.

Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast.

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