Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Resonance Test 83: Consumers Unmasked Fashion Insights with Michelle Grant and Pierre Kremer
Manage episode 339683871 series 3215634
Contenu fourni par The EPAM Continuum Podcast Network and EPAM Continuum. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The EPAM Continuum Podcast Network and EPAM Continuum ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
It’s a weird moment for fashion. Think about refashion, digital fashion, and the challenges of brand loyalty in a complex and increasingly expensive world. What’s a fashion brand to do in the face of all this change? Well, a smart place to start is the recently published third installment of our *Consumers Unmasked* research. And that’s exactly where our *Resonance Test* guests—Michelle Grant, Director of Strategy and Insights, Retail, and Consumer Goods at Salesforce, and Pierre Kremer, Senior Director, Retail & CPG, Digital Engagement Practice EMEA at EPAM—center their conversation. Kremer asks about brand loyalty in recessionary times and how niche companies like Allbirds can have a slightly higher price point, compared to legacy shoe companies, and still compete. Grant points to materials as key element of innovation. She talks about cutting water usage in making denim or replicating leather with mushrooms. “Sustainability is a really important value to Gen Z in particular, so that material innovation, where you're being as careful about environmental resources as possible, will read as it resonate with that generation,” she says. Grant and Kremer consider many important topics: the resilience of physical retail in hybrid shopping (“Stores are well positioned you to be fulfillment centers… They're essentially mini-fulfillment centers, and in some cases,” says Grant), the current state of hyper-localization, the fashionable topic of NFTs, and more. Pull up a chair and listen as they walk their ideas down the virtual runway. Host: Macy Donaway Engineer: Kyp Pilalas Producer: Ken Gordon
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continue reading
166 episodes
Manage episode 339683871 series 3215634
Contenu fourni par The EPAM Continuum Podcast Network and EPAM Continuum. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par The EPAM Continuum Podcast Network and EPAM Continuum ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
It’s a weird moment for fashion. Think about refashion, digital fashion, and the challenges of brand loyalty in a complex and increasingly expensive world. What’s a fashion brand to do in the face of all this change? Well, a smart place to start is the recently published third installment of our *Consumers Unmasked* research. And that’s exactly where our *Resonance Test* guests—Michelle Grant, Director of Strategy and Insights, Retail, and Consumer Goods at Salesforce, and Pierre Kremer, Senior Director, Retail & CPG, Digital Engagement Practice EMEA at EPAM—center their conversation. Kremer asks about brand loyalty in recessionary times and how niche companies like Allbirds can have a slightly higher price point, compared to legacy shoe companies, and still compete. Grant points to materials as key element of innovation. She talks about cutting water usage in making denim or replicating leather with mushrooms. “Sustainability is a really important value to Gen Z in particular, so that material innovation, where you're being as careful about environmental resources as possible, will read as it resonate with that generation,” she says. Grant and Kremer consider many important topics: the resilience of physical retail in hybrid shopping (“Stores are well positioned you to be fulfillment centers… They're essentially mini-fulfillment centers, and in some cases,” says Grant), the current state of hyper-localization, the fashionable topic of NFTs, and more. Pull up a chair and listen as they walk their ideas down the virtual runway. Host: Macy Donaway Engineer: Kyp Pilalas Producer: Ken Gordon
…
continue reading
166 episodes
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