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Making the Most of Email Marketing with TargetBay
Manage episode 297624259 series 2475606
In the latest episode of the Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian Paulswamy, co-founder of TargetBay.
Topics of discussion include:
- Using TargetBay to launch automation tools, initiate review requests, and promotion.
- The importance of review collection, not only for social proof but for organic growth in Google search and Google Shopping.
- Repurposing reviews for promotion and content.
- Images and product usage shots as powerful assets for marketing.
- Gathering email lists organically, as well as with on-site pop ups, and in conjunction with sales.
- Using coupons as a way to incentivize subscription to your email list.
- Education for subscription attraction.
- Managing and segmenting your lists by interaction level.
- Setting up automatic trigger emails such as cart abandonment email.
- Using reviews and email interactions to develop humanized, situation appropriate, automated responses.
- The importance of cookies for staying connected with every potential customer.
- And more!
Ecwid Podcast on Ecwid
https://www.ecwid.com/blog/podcast
Ecwid Social Social Profiles:
Facebook:
https://www.facebook.com/ecwid
Instagram:
https://www.instagram.com/ecwid/
Youtube:
https://www.youtube.com/user/EcwidTeam
Twitter:
Pinterest:
https://www.pinterest.com/ecwid/
Jesse Ness Social Profiles:
LinkedIn:
https://www.linkedin.com/in/jesseness/
Richard “RichE” Otey Social Profiles:
LinkedIn:
https://www.linkedin.com/in/richardotey/
Twitter:
100 episodes
Manage episode 297624259 series 2475606
In the latest episode of the Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian Paulswamy, co-founder of TargetBay.
Topics of discussion include:
- Using TargetBay to launch automation tools, initiate review requests, and promotion.
- The importance of review collection, not only for social proof but for organic growth in Google search and Google Shopping.
- Repurposing reviews for promotion and content.
- Images and product usage shots as powerful assets for marketing.
- Gathering email lists organically, as well as with on-site pop ups, and in conjunction with sales.
- Using coupons as a way to incentivize subscription to your email list.
- Education for subscription attraction.
- Managing and segmenting your lists by interaction level.
- Setting up automatic trigger emails such as cart abandonment email.
- Using reviews and email interactions to develop humanized, situation appropriate, automated responses.
- The importance of cookies for staying connected with every potential customer.
- And more!
Ecwid Podcast on Ecwid
https://www.ecwid.com/blog/podcast
Ecwid Social Social Profiles:
Facebook:
https://www.facebook.com/ecwid
Instagram:
https://www.instagram.com/ecwid/
Youtube:
https://www.youtube.com/user/EcwidTeam
Twitter:
Pinterest:
https://www.pinterest.com/ecwid/
Jesse Ness Social Profiles:
LinkedIn:
https://www.linkedin.com/in/jesseness/
Richard “RichE” Otey Social Profiles:
LinkedIn:
https://www.linkedin.com/in/richardotey/
Twitter:
100 episodes
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