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How a Rebrand Embodies a Company’s Maturity Level - With Ionuț Băibărac From Bitdefender
Manage episode 292872932 series 2925001
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Branding, as an element of trust, is critical in cybersecurity - it teaches consumers to first recognize unauthorized sources and then protect themselves from them.
In this episode of The Drag & Drop Show, we are joined by Ionuț Băibărac, Manager of Brand Design and Production at Bitdefender. We discuss how to draw from your local roots while creating a global image and why spending two years to align assets across the company is not that long.
The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).
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