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#016 - The Mastermind Behind The Stanley Cup Going Viral With Dell Hudman
Manage episode 414145698 series 3551549
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The Mastermind Behind The Stanley Cup Going Viral With Dell Hudman
Dell Hudman discusses advanced digital marketing strategies on the Digital Revolution Podcast with host Eli Adams. Dell Hudman is a digital marketing expert with over 20 years of experience in improving e-commerce & digital strategies across multiple industries. She talks about her journey from pioneering internet marketing to creating viral campaigns that connect with millions of people.
Key Insights and Strategies
- Viral Campaigns and Social Commerce: Dell talks about her role in Stanley Tumblr’s viral marketing campaign, which generated more than 2.3B views. She also explains why it’s important to select the right digital channels and influencers for viral campaigns and social commerce.
- Digital Marketing Evolution: Having worked at Eddie Bauer and Zumiez’s, Dell has a deep understanding of how digital marketing has changed and what strategies still work to engage today’s customers. She’s also a professor at U.W.
Tactical Advice for Digital Marketers
- Integrated Marketing: Discover how to sync your marketing campaigns across channels to create a unified and successful marketing campaign.
- E-commerce Optimization: Whether you’re looking to improve targeted advertising, improve shopping ads, or integrate social commerce into your e-commerce platform, Dell has the actionable tips you need to make your shopping experience better.
- SEO and Local Marketing: Learn how to use SEO and local marketing to win and keep customers in today’s ever-changing digital world.
Episode Highlights
- When it comes to digital marketing, Dell talks about the pros and cons, the importance of a well-thought-out marketing plan, and the need for consistency across marketing channels.
- She provides tips on how to take advantage of new technologies and platforms, such as artificial intelligence (AI) and search engine algorithms (SEO), to stay ahead of the competition in the digital world.
- We’ll also talk about how to manage customer relationships and back-office operations during high-profile campaigns.
This episode is an essential podcast for anyone who wants to learn more about the latest digital marketing trends and listen to one of the most experienced digital marketers in the industry. Whether you’re an owner of a small business or a marketing exec, Dell’s insights will help you navigate the digital marketing landscape with confidence.
Get in contact with Dell Hudman:
LinkedIn: https://www.linkedin.com/in/dellhudman/
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