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#005 - Brandon Anderson: How To Use AI & Education To Better Our Digital Future
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In this episode of our podcast, we're thrilled to feature Brandon Anderson, a digital marketing and analytics program manager with a rich, ten-year background in the digital marketing field.
Currently shaping the future at Mountainland Technical College, Brandon brings a unique perspective on the intersection of digital marketing and education, emphasizing the critical role of data-driven strategies and real-world testing in business growth.
Brandon’s journey from engineering to a digital marketing expert is not just inspiring but also deeply informative. He shares how his early interest in engineering morphed into a passion for digital marketing, led by curiosity and a knack for computers and digital tools.
The conversation dives into the essence of digital marketing education, highlighting the rapid pace at which the industry evolves and the necessity for marketers to continuously adapt and learn.
Brandon underscores the importance of understanding one’s audience, leveraging social media effectively, and establishing a solid process for content creation. These insights are invaluable for business owners looking to boost their online presence and for individuals aspiring to carve out a career in digital marketing.
Moreover, Brandon's experience in developing a comprehensive digital marketing program from scratch at Mountainland Technical College illustrates the growing demand for specialized, hands-on training in the field. He advocates for vocational training as a powerful alternative to traditional four-year degrees, especially in fast-moving sectors like digital marketing, where practical skills often outweigh theoretical knowledge.
Listeners will come away from this episode not only inspired by Brandon’s personal and professional journey but also equipped with practical tips and strategies to navigate the digital marketing landscape.
Whether you're a small business owner, a marketing professional, or someone curious about the digital world, this episode offers valuable lessons and insights into making a meaningful impact online.
Brandon's LinkedIn: https://www.linkedin.com/in/brandon23anderson/
Link To Brandon's AI Blog Post Generator
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