ChatGPT Search — The Ranking Factors We Know So Far

The Digital Marketing Podcast by Exposure Ninja

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps

00:00 - How ChatGPT with Search Works

04:16 - How to Rank in Search GPT

Resources

• GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
• Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974

Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking

Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠
• Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/