Nick Petroski on Building Resilient Agencies in a Rapidly Changing Market

The Digital Agency Growth Podcast

As an agency owner, you know the challenges of standing out in a crowded market and driving consistent growth. From navigating changing client demands to optimizing your operations, the path to success can feel elusive. Nick Petroski, founder of Promethean Research, shares the data-driven insights that are helping leading agencies overcome these obstacles and achieve remarkable growth. This week, episode 237 of The Digital Agency Growth Podcast is about building resilient agencies in a rapidly changing market!

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In this episode of The Digital Agency Growth Podcast, Nick Petroski shares the foundational elements agencies should have, strategies that generate revenue for their clients and the operational shifts that fuel an agency’s success.

Nicholas Petroski is the founder of Promethean Research. Since 2015, he has helped over 100 digital agency owners better understand their industry and chart more effective paths to success. Before co-founding Promethean, Nick worked as an equity analyst at a Wall Street firm covering the enterprise software and semiconductor industries.

In this episode, Dan and Nick Petroski discuss the following:

• How the level of sophistication in the agency industry has evolved over the past decade.
• Characteristics of successful "boutique" agencies today.
• The benefits of specialization and deep industry expertise.
• The shift towards a consultative, relationship-based approach to revenue generation.
• The value of using data and research to inform strategic decision-making.

Whether you're looking to specialize your offerings, improve your sales process, or build a more efficient delivery model, this conversation is packed with actionable advice to take your agency to the next level.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH NICK PETROSKI:

LinkedIn

Promethean Research

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Chapitres

1. Nick Petroski on Building Resilient Agencies in a Rapidly Changing Market (00:00:00)

2. Comparing Industry Stability and Change (00:05:01)

3. Characteristics of Modern Boutique Agencies (00:11:22)

4. Future of Agencies and Specialization (00:16:24)

5. Growing Existing Accounts (00:26:11)

6. Effective Revenue Generation Tactics (00:35:18)

7. Future Research and Resources (00:43:39)