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Shifting Paradigms in Photo Prints and Advertising with Frintz's Bill Testa
Manage episode 394817929 series 3404189
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Learn more about the intersection of photo printing and direct-response advertising as Gary Pageau of the Dead Pixels Society as he interviews Bill Testa, the mastermind behind the new free photo-printing app, Frintz. Moving away from his three-decade tenure in the printing industry, Testa has crafted an innovative platform where free, high-quality photos meet targeted advertising. Frintz is a fresh approach to consumer engagement and brand connection. In this episode, we explore how Frints utilizes demographic and geographic insights to curate personalized advertisements without encroaching on user privacy.
Testa is transforming print advertising with his platform bringing major brands into the fold and demonstrating how QR codes and a revenue-sharing model can create a symbiotic ecosystem for all involved. By appealing to a demographic that's grown distant from physical prints, Frintz is re-establishing the value of the tangible in a digital world.
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Chapitres
1. Frints (00:00:02)
2. Advertising Technology and Consumer Engagement (00:09:00)
3. The Potential of Friend Platform (00:15:40)
4. Sponsorship and Advertising on Friends App (00:21:52)
169 episodes
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