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How Democrats are planning to keep Kamala Harris' momentum going after DNC
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Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?
Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.
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- Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
- Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz: https://www.nytimes.com/2024/08/17/us/politics/kamala-harris-ads.html
- We dug into the 2024 polling crosstabs. What we found was stunning:
- https://www.politico.com/news/magazine/2024/08/21/kamala-harris-gains-polls-00175262
- Exclusive: Harris' election effort raises around $500 million in a month, sources say: https://www.reuters.com/world/us/harris-election-effort-raises-around-500-million-month-sources-say-2024-08-20/
- U.S. political CTV ad spend projected to grow by 600% this presidential election cycle: https://www.thecurrent.com/us-political-ctv-ad-spend-2024-presidential-election-cycle
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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