Unpacking Retail's New Normal With High Impact Analytics James Harris and Charles Greathouse

The CPG Guys Fast Forward

In this episode Bryan Gildenberg does a guest stint on High Impact's "The Retail Journey" podcast (link to audio and YouTube to subscribe below)

In this podcast, Bryan, James and Charles discuss why a digital-first approach to retail media in the US is crucial and how it contrasts with other markets. They also share insights about Walmart Luminate and the escalating importance of first-party data. You’ll gain a fresh perspective on the evolution of product discovery and how data is reshaping the retail industry. We'll also navigate through Walmart’s category management and its influence on brand growth. Discover how emerging brands can level the playing field using category advisorship and innovative data-driven strategies. You'll also learn about the potential risks and benefits associated with AI in retail and the need to comprehend the algorithms behind it.
*Books mentioned during the podcast: "The Coming Wave" by Mustafa Suleyman and Michael Bhaskar, "The Experience Machine" by Andy Clark, and "Tomorrow, Tomorrow And Tomorrow" by Gabrielle Zevin.
Follow James on LinkedIn at: https://www.linkedin.com/in/james-harris-a777055/
Follow Charles on LinkedIn at: https://www.linkedin.com/in/charles-greathouse/
Follow High Impact Analytics at: https://www.linkedin.com/company/high-impact-analytics/
Follow High Impact Analytics online at: https://www.highimpactanalytics.com/
Follow The Retail Journey Podcast at: https://www.highimpactanalytics.com/theretailjourney

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NextUp Website: http://nextupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Chapitres

1. Unpacking Retail's New Normal With High Impact Analytics James Harris and Charles Greathouse (00:00:00)

2. Walmart Luminate (00:00:11)

3. Walmart's Category Management Impact on Brand Growth (00:09:50)

4. Category Growth Strategies for Brands (00:19:30)

5. AI's Impact on Consumer Expectations (00:31:19)

6. Demystifying AI and Understanding Algorithms (00:40:49)