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Technical Sessions 1: B2B to B2C Matching
Manage episode 288638730 series 2902568
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If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make.
In that case, why bother with matching B2B to B2C data?
In this first of Every Market Media’s short guides on translating technical data processes to real-world marketing applications, Rick Holmes unpacks the technical nugget of matching B2B data to B2C data.
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