It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery
M4A•Maison d'episode
Manage episode 225107919 series 1523350
Contenu fourni par Bronto Marketing Platform. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Bronto Marketing Platform ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Something’s brewing on this episode of the podcast. I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer’s own backyard, Germany. We’ll talk about entrepreneurship, how to grow at scale, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive in a historically beer-savvy environment. We’ll discuss: • How they went from YouTube videos into launching a brewery • How a crowdfunding campaign told them how to market their business • Strategies to compete with large, established companies • Why social media has been such a critical tool for growth • What was David’s entrepreneurial “Oh, crap” moment? Contact David & Vagabund Brauerei: info@vagabundbrauerei.com | http://www.VagabundBrauerei.com | @VagabundBeer Follow Greg @WhatsGregDoing
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82 episodes
Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
M4A•Maison d'episode
Manage episode 225107919 series 1523350
Contenu fourni par Bronto Marketing Platform. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Bronto Marketing Platform ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Something’s brewing on this episode of the podcast. I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer’s own backyard, Germany. We’ll talk about entrepreneurship, how to grow at scale, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive in a historically beer-savvy environment. We’ll discuss: • How they went from YouTube videos into launching a brewery • How a crowdfunding campaign told them how to market their business • Strategies to compete with large, established companies • Why social media has been such a critical tool for growth • What was David’s entrepreneurial “Oh, crap” moment? Contact David & Vagabund Brauerei: info@vagabundbrauerei.com | http://www.VagabundBrauerei.com | @VagabundBeer Follow Greg @WhatsGregDoing
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82 episodes
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