Episode 027: Pop-Up Shops, Classic Rock, and Touring with Ringo Starr

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

This podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You’re about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made a business out of it but did it so well they were asked to “pop-up” on tour with Ringo Starr. And this was all before the pop-up shop became in vogue. I sat down with Scott Segelbaum, owner of the Rock Art Show, to discuss the evolution of the pop-up shops and the Rock Art Show. We’ll discuss: • Thinking through the right location for a pop-up shop • Ways to approach optimizing the customer experience and how its changed • Pivoting your pop-up and how to recognize when the time is right • Why reducing your product selection can make for a better experience More about The Rock Art Show: [e-mail] | www.RockArtShow.com | www.BeatlesCartoonArtShow.com Follow Greg @WhatsGregDoing