#33 – Care Enough to be Tough

The Chris Weir Experience

This topic keeps coming up in my conversations with professionals. I think that today, we are struggling as small business owners trying to figure out the balance between employee satisfaction and enforcing a standard. And unfortunately, I think too often, leaders are shying away from being tough on their employees fearing the employee will quit.

Here’s the thing, you can be tough and have high expectations and standards, without being an a%# hole. In fact, not being tough is the equivalent of not caring about your team member. If you avoid the tough conversations you are not only hurting your business, but you are hurting that employee too.

If an employee continues to fall short, even after you have had serious conversations (not weak attempts at being Mr./Mrs. Nice Guy), then remember, career transitions are not always a bad thing. The emotions wrapped around family and financial responsibilities may cause the employee to think that being terminated is a bad thing, but sometimes, it’s the best thing for them and your company.

Being tough is not bad, in fact, it’s one of the best things you can do as a leader.

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Thank you so much for consuming my content. I sincerely hope that, at least on some level, you find value. I will never claim to have all of the answers. All I have are my experiences – successes and failures – and I hope you enjoy hearing about them as much as I enjoy sharing them.

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Chris Weir is the Chairman and CEO of The Weirdo Group, and the active CEO of Two Second Media, a full-service media, marketing, and advertising agency focused on supporting small to medium sized businesses. For more than a decade, Chris has produced marketing and advertising campaigns for brands such as Nike, Yamaha, Chevrolet, Lonza, The Veteran’s Administration, Susan G. Komen Foundation, and countless local and regional corporations and brands.

In addition to Two Second Media, The Weirdo Group is growing to include Front Yard Marketing, which is a modern-day real estate marketing firm, and Weirdo Talent, which represents musicians, performers, athletes, influencers, etc. Also, along with his wife Candace, Chris co-directs Wine Down Therapy, which promotes and sells award winning wines from vineyards around the world.

For many years, Chris has been called on to give presentations, keynotes, lectures, and training seminars for audiences of all sizes. Recognized as engaging and thought-provoking, Chris has spoken for organizations and businesses, universities and local governments, and even hosted his own talk radio show.

Over the past decade, Chris’s advertising agency has been awarded 3 Addy Awards, 6 Telly Awards, 4 Communicator Awards, and he was named Ohio Businessman of the Year in 2005. Also, in 2005, he won a national advertising award from Mortgage Originator Magazine for Most Innovative Marketing Strategy in the mortgage industry.

Business: [e-mail]

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