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#31 - Rory Sutherland - If you don’t believe in magic you never bother looking for it
Manage episode 421177184 series 3577370
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In today’s conversation, we talk about various interesting topics ranging from synesthesia to the learnings and tragedies in the world of direct marketing. Learn more about Rory's journey, his thoughts, and how he has become one of the most influential men in marketing.
“The tragedy of digital marketing is that the amount of creative experimentation and testing is far too low.” – Rory Sutherland
Rory Sutherland is the author of The Wiki Man and the best-selling Alchemy. From account manager to vice-president of Ogilvy UK, Rory has more than 20 years of experience in copywriting and marketing.
Not only is he a well-renowned author and marketer, but he’s also a sought-after keynote speaker and TED Talk superstar. Listen now!
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