Writing Compelling Calls-to-Action: Do’s and Don’ts

The Category Queen Show

Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs).

In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients. Drawing from personal experience, I'll reveal how small, strategic tweaks can significantly impact your audience's response.

You'll discover that effective CTAs are more than just one-liners at the end of your content. We'll explore the numerous benefits of elevating your CTA game—benefits you may not have considered before.

Tune in and transform your approach to CTAs to boost your business growth and client engagement.

Key Takeaways:

• Learn why CTAs are crucial and how they fit into the client journey.
• Discover the elements of strong CTAs, including purpose, placement, and powerful verbs.
• Learn how to instill a sense of urgency and drive immediate action without being pushy or dishonest.

Resources Mentioned:

• Sample post with more than one call-to-action:
• Episode 19: Lazy Marketing
• Episode 117: How to Create Urgency to Get People to Buy Now (Versus Later)

Apple Podcast | Spotify

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About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.