CBP 248: The #1 Mistake When Selling Cash-Pay Packages

The Cash-Based Practice Podcast

Are you struggling to get more patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing.

This approach will not only increase patient acceptance of your packages but also help them take that crucial first step with your practice rather than being overwhelmed by a large price tag and run the other way. Plus, I’ll show you how to apply retroactive discounts to maximize conversions without coming across as pushy or sales-driven.

USEFUL INFORMATION:

Check out our free resource called the “Cash-Pay Treatment Package Calculator,” which simplifies the process of offering retroactive discounts on pre-paid sessions, helping you maximize conversions and patient satisfaction.