OB-GYN and Fertility Care Investing with Jason Porter of Baird

The Capital Corner

Jason Porter of Baird is a leading healthcare provider investment banker with many specialties. But one area that he says is growing and occupying more attention from investors lately is fertility care and OB-GYN services.

Why? Both OB-GYNs and fertility providers present a range of opportunities for investors: they’re often seen more frequently by patients than general providers or other specialized providers, and advancing research and technology in the space continues to generate successful outcomes. The sector continues to push for more contracts and opportunities for value-based care.

So what is it like to invest in this thriving yet complicated market right now, and how does Jason approach investment opportunities?

Tune in to this episode of The Capital Corner to find out. Host and Chair McGuireWoods' private equity group Geoff Cockrell sits down with Jason to discuss where the OB-GYN and fertility sectors differ, where opportunities in the sector are growing, and what providers and groups can do to be more successful as they shift to value-based care.

Featured Guest

Name: Jason Porter

What he does: Jason is a Managing Director at Baird’s healthcare investment banking practice and a leading investment banker in the healthcare provider services space. At Baird, he focuses on physician and alternate site healthcare services.

Organization: Baird

Connect: LinkedIn

Notes From the Capital Corner

Top takeaways from this episode

★ Investor interest in OB-GYN and fertility services is growing. This is because patients see OB-GYN providers more frequently than other doctors, creating more opportunities to provide value-based care. The quality of both OB-GYN and fertility care is also growing as new technology and advancements in medicine become available.

★ Approach the market with a construct in place. When it comes to settling compensation between providers and sponsors, it’s imperative to educate your provider on different compensation models and options beforehand. Then when the bids start coming in, you can walk them through “what it can look like in the future and what that proverbial second bite of the apple can be from an economic perspective,” Jason says.

★ Data is key to success in a system turning to value-based care. In order to be successful in benefitting both the payer and provider, groups need to provide data showing outcomes across practices. “There's no other way around it as the entire healthcare ecosystem moves to value-based care,” Jason says.

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