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Them, Not You: How to Adapt a Better Branding Mindset

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Manage episode 414070195 series 3562706
Contenu fourni par James × Schulze. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par James × Schulze ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury.

So we switched to this: focusing on our clients; and instead of pigeonholing them, shifting our approach according to their needs. Many photographers would consider that selling out - why would we let clients dictate what we do, we’re the creatives after all.

Well, if we want to move up to premium and luxury, we have to deliver a lot more than creative talent. We have to craft an experience, and we can’t do that if we don’t take a client-focused approach.

How do we shift from ourselves to our clients? How does this approach allow us to build and sustain real success?

In this episode, we talk about the value of curating our brand around serving others instead of ourselves.

Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.

  continue reading

24 episodes

Artwork
iconPartager
 
Manage episode 414070195 series 3562706
Contenu fourni par James × Schulze. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par James × Schulze ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

When it comes to branding and approach, most photographers are focused on themselves. It’s all about their aesthetic and getting clients to fit into it. We make ourselves the thing our clients should aspire to. That was our approach for years…until we realized that it wouldn’t allow us to sustain real success in luxury.

So we switched to this: focusing on our clients; and instead of pigeonholing them, shifting our approach according to their needs. Many photographers would consider that selling out - why would we let clients dictate what we do, we’re the creatives after all.

Well, if we want to move up to premium and luxury, we have to deliver a lot more than creative talent. We have to craft an experience, and we can’t do that if we don’t take a client-focused approach.

How do we shift from ourselves to our clients? How does this approach allow us to build and sustain real success?

In this episode, we talk about the value of curating our brand around serving others instead of ourselves.

Want a clear and comprehensive roadmap on how to succeed in the luxury wedding market? Check out the Business of Luxury Weddings course. You’ll learn the entire business model and thought process - so you can sign consistent 5-figure contracts, build a powerful network of the right people, and travel to iconic destinations. Learn more and join the waitlist at SageJourney.co.

  continue reading

24 episodes

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