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What professional sport and executing a successful CX strategy have in common with Edmund Bradbury
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In this episode we spoke with Edmund Bradbury. Edmund is a former professional cyclist and neuroscientist turned CX consultant who now works with the likes of HSBC Global CX, Stagecoach, Tesco Mobile and Bupa.
Edmund discussed what customer leaders can learn from the world of professional sport in creating and executing successful CX and retention programmes.
During our chat, Edmund also shared some of the key neuroscience principles that can help build deeper, more profitable relationships with your customers.
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