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How Sleep Number uses advocacy data to identify and nurture their most valuable customers and drive profitable growth with Lisa Erickson
Manage episode 403560605 series 3482794
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In this episode we spoke with Lisa Erickson. Lisa is a former Customer Relationship Director turned advocacy consultant with over 20 years industry experience with companies including Best Buy, Target and Sleep Number Corp.
Lisa discussed why customer value goes beyond how much they’re spending and the success she had in implementing a model which recognized the additional revenue being driven through advocacy.
During our chat, Lisa shared some examples of campaigns she's run to help turn her customers into loyal brand fans.
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