Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY

The Business of Apparel

Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY

In today’s special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability.

The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive.

Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping.

In this episode, you’ll hear:

-The importance of having a process in advance to anticipate challenges instead of putting fires out constantly.

-Ask yourself at least 5 “whys” when you do experience a fire that needs to be put out.

-The most common root causes of “fires” in the industry.

-Knowing what is happening within your business is essential, no matter what role you have in the business.

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

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Introducing a visionary leader and expert in the fashion industry - the founder of

Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and

consulting services tailored specifically for startups in their initial phases or those

seeking expansion. As a boutique consulting business, YAY and her team dedicate their

focus to one large project at a time, partnering with mid to large-scale retail companies

with Private Label initiatives.

With over 25 years of invaluable industry experience, YAY brings a unique perspective

to the table. Her journey includes successfully building 14 multimillion-dollar Private-

label brands from the ground up. Having held executive roles on both the manufacturing

and retail sides of the industry, YAY’s understanding of the challenges and victories

inherent in building a successful fashion brand is unparalleled. Additionally, her Lean

Six Sigma Black Belt certification enables her to design and redesign end-to-end

processes to eliminate waste and drive profitability growth.

But YAY’s expertise isn’t just theoretical - it’s grounded in real-world experience. As a

solo entrepreneur, she faced the same hurdles and triumphs that many of her clients

encounter. From managing lean budgets to crafting assortments and pitches that

resonate with buyers, YAY has navigated it all.

Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end

roadmap designed to minimize risks, preserve initial funding, and achieve a positive

return on investment. Since then, she has successfully guided dozens of entrepreneurs

to exceptional results, helping them avoid common pitfalls and optimize their processes.

With expertise in merchandising, design, product development, operations, private label

development, and supply chain management, YAY has collaborated with some of the

biggest names in the apparel, fashion, college, and sports licensing retail industries. Her

customized solutions are tailored to each client’s unique needs, ensuring that their

product stands out from the competition and deeply resonates with customers.

But YAY’s mission goes beyond just creating successful fashion products - she’s

committed to building businesses that last. Whether you’re a startup entrepreneur or an

established brand, YAY and her experienced team are here to help you achieve your

fashion business goals.

Schedule a free Brainstorming call with YAY today to take the first step toward realizing

your vision.

Remember to mention the Unmarked Street’s Podcast show to receive a special offer of

20% off any services you need. Let’s transform your fashion dreams into reality

Together.

Links:

Learn more: https://yushkovadesign.com

Case Studies: https://yushkovadesign.com/case-studies/

Self Starter Online Program for Fashion Entrepreneurs Who Want to Win:

https://yushkovadesign.com/products/self-starter/

We share tips and strategies in our weekly articles on

https://www.linkedin.com/company/yushkovadesign/posts/?feedView=articles&viewAsM

ember=true

Roundtable with YAY we host it every first Tuesday of the month at 9:30 am PST.

Topics are published on our linked in company page

https://www.linkedin.com/company/yushkovadesign and you can RSVP as any point at

https://calendly.com/yushkovadesign/executive-roundtable-with-yay