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Episode 80: A New Kind of VA with Sophie Ryan
Manage episode 389146561 series 2915685
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A New Kind of VA with Sophie Ryan is our latest episode of the Business Awards Show. Sophie was a silver award winner at this year's Best Businesswomen Awards in the Best New Business category. In this interview, she tells us about setting up her business, Interactive VA, which aims to deliver a more holistic approach to customers. She explains why she created a VA company offering business and physical and mental well-being support. She has a varied client portfolio with a broad range of needs and describes how she fulfils them. Marketing is a vital element of her offering, and she expands on how that is incorporated into her portfolio of services. Sophie also runs other companies, including a property business with her husband. As if that is not enough, she has two children, so it is interesting to hear her views on balancing life's pressures and asking for help.
Sophie is another entrepreneur who has realised the benefits of winning and entering awards. She explains why she has become increasingly involved, and her process for entering.
This episode will be informative for any entrepreneur struggling to balance their business needs with everyday life. It also demonstrates that business awards can have a material impact on a new business, helping raise profile and reinforce credibility rapidly.
{1:33} Sophie's business profile.
{2:53} How Sophie conceived the idea behind Interactive VA.
{4:02} When Sophie started the business.
{4:15} What motivated Sophie to enter business awards.
{4:53} The joy of winning awards.
{5:34} Growing the VA business.
{6:22} Interactive VA's typical client work.
{7:15} Incoporating marketing with the portfolio of services.
{7:49} The source of new business.
{8:19} The importance of networking with other awards finalists.
{9:05} Leveraging awards collateral.
{9:39} Including awards in marketing strategy.
{10:08} How entering awards helps you focus on your business.
{10:35} The interactive VA wellness strategy.
{12:16} Managing stress as a business owner.
{13:27} Sophie's latest business launch, and working with her husband.
{14:22} Balancing the needs of children and business.
{16:46} The work that helps Sophie's clients.
Connect with Debbie at: https://thebusinessawardsshow.co.uk
Connect with Sophie:https://www.interactiveva.co.uk/
LinkedIN: https://www.linkedin.com/in/sophie-ryan-30236b185/
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