))
The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
«
»
Ep 60: From ballerina to architecture marketing with Ellie Sharpe
Manage episode 386881757 series 2941560
Contenu fourni par Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.
In this episode, we talk about
- Succession planning and acquisitions
- The power of focusing on the human story and campaigns
- How thought leadership and innovation are key parts of their marketing approach
- Their approach to awards and the role is has played in boosting visibility
- How they've re-adopted an 'old school' tool for presentations, pitches and collaboration
Links
About the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show
If you like this show don’t forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
89 episodes
Partager
