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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
Manage episode 450276284 series 2941560
Contenu fourni par Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.
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Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key discussion topics include:
- Understanding the connection between storytelling and brand
- How to develop your brand strategy to differentiate your practice
- The need to build strong brand foundations
- Whether brand or strategy are a 'dirty' word
- Ways to uncover client perceptions about your firm
Resources and links
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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