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Combating the Depths of Mediocrity | Joe Thornton, CEO, Scooter’s Coffee & Vizzionnary Brands; Author, 'The Depths of Mediocrity: Eliminating Indifference'
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In the latest episode of "The Brand Called You," Joe Thornton, CEO of Scooter’s Coffee and author of 'The Depths of Mediocrity’ shares compelling insights on how mediocrity and indifference impact leadership and organizational culture. He discusses the inspiration behind his provocative book title and emphasizes the importance of going the extra mile, paying attention to detail, and harnessing the power of kindness. Thornton’s perspectives are a wake-up call for leaders to eliminate indifference and drive meaningful change. Don't miss this inspiring conversation that challenges us to reflect on our leadership practices.
00:35- About Joe Thornton
Joe is the Chief Executive Officer of Scooter’s Coffee and visionary brands.
He is the Author of the book titled “The Depths Of Mediocrity: Eliminating Indifference".
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