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Episode 25: BISG - Future Proofing Your Workflow
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This episode features a recording of a panel discussion I led with Mary McAveney, Chief Marketing Officer at Open Road Integrated Media, at the BISG 2022 Annual Meeting. The discussion, titled "Future Proofing Your Workflow," aimed to cover some open questions about the process of becoming more prepared for the future of publishing, whatever that might look like: Where do we start? How do we know what the future might look like? And will this ever end?
My main takeaway from the conversation, and what I hope you also are able to glean from it as you listen, is that being adaptable and being able to engage with change, whenever and however it happens, is more important than seeking out change specifically.
I do highly recommend that you listen to the rest of the sessions from the BISG, especially the keynote by Michael Pietsch, CEO of Hachette Book Group. BISG has graciously uploaded all of the recordings of the sessions to a playlist on their YouTube page here:
https://www.youtube.com/watch?v=x2tH-dwEMHs&list=PL_yl6l18-hIsm6tdy-xivx_JTgGIT5H2x
You might also be interested in listening to my previous interview of Mary McAveney in episode 14 of the BookSmarts Podcast, where we discussed book discovery:
https://booksmartspodcast.com/2021/09/29/episode-14-mary-mcaveney-on-book-discovery/
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