Episode 288: Expert Copywriting Tips with Vicki Handley

The Bookkeepers' Podcast

Let’s face it: marketing as a bookkeeper can be daunting, especially when the word “copywriting” comes into play. But what if we told you that mastering the art of copywriting could transform how you connect with potential clients and grow your business? In this episode of The Bookkeepers' Podcast, we’re joined by Vicki Handley, a copywriting strategist who’s here to share her top tips on how bookkeepers can use copywriting to effectively market their services. Whether you’re a numbers person or not, Vicky’s insights will show you how to make your words work just as hard as your bookkeeping skills. Why This Topic is Important In today’s digital world, the ability to communicate your value online is crucial. For bookkeepers, who often see themselves as “numbers people,” the idea of crafting compelling copy might feel out of reach. However, as Vicki explains, copywriting is an essential tool in every business owner's toolkit, helping to inspire action, build relationships, and ultimately convert prospects into clients. By understanding and implementing effective copywriting strategies, bookkeepers can position themselves more powerfully in the market and attract their ideal clients. What Bookkeepers Can Learn from This Episode Demystifying Copywriting: Vicky breaks down what copywriting is in simple terms—writing that sells by inspiring action. Whether it's getting someone to book a call or sign up for a newsletter, copywriting is all about persuading your audience. The Importance of Copy Across Your Business: From social media posts to website content and onboarding materials, Vicky emphasizes that copywriting plays a role in every aspect of your business. It’s not just about the “buy now” buttons but about building a connection and guiding your clients through their journey. Finding Your Voice: Many bookkeepers may feel uncomfortable with the idea of selling, but Vicki highlights how copy can do the heavy lifting. By sharing your values, personality, and expertise, you can create a warm introduction that makes potential clients feel like they already know and trust you. Six Copywriting Lenses: Vicki shares her six essential lenses for creating a well-rounded personal brand: People, Process, Practical Information, Proof, Personality, and Purpose. These lenses help ensure that your messaging is clear, consistent, and attracts the right clients while repelling the wrong ones. About the Topic Copywriting isn’t just about flashy headlines or aggressive sales tactics; it’s about communicating your value and connecting with your audience in a meaningful way. For bookkeepers, this means translating your expertise in numbers into words that resonate with potential clients. Vicky Hanley’s approach focuses on authenticity and building trust, ensuring that your copy reflects who you are and what you stand for. About the Guest Vicki Handley is a copywriting strategist and the head of client success at Content to Clients. She has her own copywriting program designed specifically for service-based business owners called "Think Write Sell." Vicki is passionate about helping entrepreneurs sell themselves online without feeling pushy or uncomfortable, making her a perfect guest to guide bookkeepers through the sometimes intimidating world of copywriting. About Jo and Zoe Jo Wood and Zoe Whitman are the duo behind The Bookkeepers' Podcast, where they share insights, tips, and advice for bookkeepers looking to build and grow their businesses. With years of experience and a genuine passion for supporting the bookkeeping community, Jo and Zoe offer practical guidance that bookkeepers can apply to their everyday practices. If you enjoyed this episode, be sure to subscribe to the podcast and leave a review to let Jo and Zoe know what you think!