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Contenu fourni par Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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054 \\ MOB mentality: How to market to brides when your client is really the parents!

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Manage episode 340473548 series 2936528
Contenu fourni par Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging?

What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear?

I'm talking about the PARENTS of your couples - the mother of the bride (MOB), father of the bride, future mother in law...anyone who will be encouraging (or DISCOURAGING) your couples to hire you!

If you've ever heard your leads say, "I need to talk about this with my mom," or had their mom or MIL join them for an appointment with you - THIS is the episode for you!

**Want to finally know out the emotional needs of not only your perfect couples, but also the decision-making parents? I can help you with that! With just 2 hours of your time, my Homepage Refresh Package will give you:

  • Your website homepage content completely written out, from top to bottom, laid out in a proven framework to get leads scrambling to book a call with you

  • A complete Perfect Couple Profile that clearly spells out your couples’ emotional needs (a.k.a. the words that make them want to buy), so you finally know what they need to hear to book you

  • My Messaging Pillars worksheet, which shows your couples’ wants, concerns, objections (and how to answer them) and so much more - which you can use over and over again on social media posts, ads, your profile on WeddingWire or The Knot…anywhere you need to convince couples you’re the perfect wedding pro for them

  • Recommendations on images that will captivate your leads from the moment they land on your website. (Because remember: You only have a half second to make a first impression with them online! 😳)

Ready to get this taken care of once and for all? Book a call with us here, or email me at hello@bookmorebrides.com and let me know you're interested in the Homepage Refresh Package!

Learn - > www.bookmorebrides.com/

Connect - > hello@bookmorebrides.com

Community - > www.facebook.com/groups/bookmorebridescommunity

  continue reading

85 episodes

Artwork
iconPartager
 
Manage episode 340473548 series 2936528
Contenu fourni par Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kate & Nick Storey, Kate Storey | Marketing Strategist, Brand Clarity Coach, and Messaging Mentor ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging?

What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear?

I'm talking about the PARENTS of your couples - the mother of the bride (MOB), father of the bride, future mother in law...anyone who will be encouraging (or DISCOURAGING) your couples to hire you!

If you've ever heard your leads say, "I need to talk about this with my mom," or had their mom or MIL join them for an appointment with you - THIS is the episode for you!

**Want to finally know out the emotional needs of not only your perfect couples, but also the decision-making parents? I can help you with that! With just 2 hours of your time, my Homepage Refresh Package will give you:

  • Your website homepage content completely written out, from top to bottom, laid out in a proven framework to get leads scrambling to book a call with you

  • A complete Perfect Couple Profile that clearly spells out your couples’ emotional needs (a.k.a. the words that make them want to buy), so you finally know what they need to hear to book you

  • My Messaging Pillars worksheet, which shows your couples’ wants, concerns, objections (and how to answer them) and so much more - which you can use over and over again on social media posts, ads, your profile on WeddingWire or The Knot…anywhere you need to convince couples you’re the perfect wedding pro for them

  • Recommendations on images that will captivate your leads from the moment they land on your website. (Because remember: You only have a half second to make a first impression with them online! 😳)

Ready to get this taken care of once and for all? Book a call with us here, or email me at hello@bookmorebrides.com and let me know you're interested in the Homepage Refresh Package!

Learn - > www.bookmorebrides.com/

Connect - > hello@bookmorebrides.com

Community - > www.facebook.com/groups/bookmorebridescommunity

  continue reading

85 episodes

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