Zach Edey & The Canadian Men’s National Basketball Team, The growth of American Hockey Viewership and Sports Sponsorship In an Oversaturated Market With Brian Cooper.

The Bob McCown Podcast

Our un-official Official Sports Business Expert Brian Cooper is on the show today.

A man who has had many fingers in many different pies over his career, we start with his role as Chairman of Canada Basketball. With Zach Edey being drafted to the Memphis Grizzlies 9th overall last night the question is now - Will he play for Canada at the Olympics? With inside knowledge on the matter, Brian gives Bob and John his opinion, expressing his thoughts as to why having the 7’4” Rookie Centre could help the team in Paris. The three spend a bit more time on Canada Basketball before the break as Bob and John get caught up to speed with the teams selection process leading up to the games along with developments from the women’s side of things as well as Canada’s 3x3 teams.

After the break, focus shifts to the business side of sports. After learning about the increase in American viewership for the Stanley Cup Final, the three get into where the league is trending when it comes to streaming and sponsorships as they try to anticipate what direction sports, sponsorship and viewership is going in for the future.