How to Pivot Your Blog If You've Taken a Traffic Hit

The Blogger Genius Podcast

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26d ago 46:01

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What happens when your blog takes a major traffic hit after years of blogging and steady growth?

I'm Jillian Leslie, host of The Blogger Genius Podcast. I sast down with Nell Foster from Joy Us Garden to talk about this. Nell is a blogger, YouTuber, author, and gardener with over 50 years of experience with plants.

In my interview with Nell, we cover everything from how she stumbled into blogging, grew her business, grew her YouTube subscribers, and now is pivoting her business after getting impacted by Google algorithm updates and after losing 90% of her traffic.

Show Notes:

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The Seed of an Idea: Nell's Journey Begins

Nell's career started with selling gardening accessories. As the digital world evolved, she expanded into blogging and creating YouTube content, amassing over 135,000 YouTube subscribers.

Overcoming Digital Challenges

Nell discusses a significant setback when a Google algorithm update drastically reduced her blog's traffic. Instead of giving up, she's diversified her income by selling digital products like ebooks (which you can now write easily with ChatGPT), demonstrating the importance of adaptability in the online world.

Diversifying Income Streams

Nell has developed multiple income streams, including ad revenue, sponsored content, and affiliate marketing. She also sells digital products and focuses on business growth, ensuring her business's sustainability.

Expanding Monetization Strategies

Nell talks about her book launch for beginner gardeners and her interest in new monetization methods, such as starting a membership site and converting workshop content into ebooks she's selling with MiloTreeCart. I encouraged her to use her online presence and expertise to boost sales through her email list, YouTube channel, and blog.

Building a Community and Engagement

Nell is dedicated to growing her email list which is currently over 14,000 subscribers and engaging with her audience through weekly newsletters and social media. She emphasizes community building and drives traffic to her blog and YouTube channel with strategic content. Her team, including virtual assistants and content contributors, is essential in developing her business with new workshops and book projects.

Conclusion:

Nell's story highlights the dynamic nature of online business and the importance of being flexible and resilient. Her journey offers inspiration for anyone looking to establish or grow their digital presence. Keep an eye out for more stories and tips from online entrepreneurs on The Blogger Genius Podcast.

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