The Gamble & The Glory: Ep. 06 - Rasmus Sojmark, SBC

The Betting Startups Podcast

We're back with Ep. 6 of The Gamble & The Glory, where we meet founders that have built their companies to become stalwarts of the sports betting, fantasy, and iGaming industry.

In this one, we speak with Rasmus Sojmark, CEO & Founder of SBC.

Hear him discuss:

• How his interest in the psychology of sports betting led him to study it in university, which included writing a 175 page dissertation on the topic
• His early days working in the industry, which led him to move from Copenhagen to London in 2007 to be closer to operators
• The origins of SBC as an industry meetup group in London that ran quarterly meetups of 150-200 people
• His decision to go all-in with SBC in 2012 to build an events and media business focused on the betting and gaming industry
• How he validated he was on the right path with SBC, and how he knew he had found product/market fit
• Why he’s “not looking for an exit” for SBC, despite generating “tens of millions” in revenue
• The importance of building a strong network and reputation, and why “being helpful and nice to people certainly helps”
• How he thinks about success, and why appreciating the journey is more important to him
• “Being a perfectionist”, the art of delegation, and putting trust in your people
• Why prioritizing his health has made him a better entrepreneur

Learn more 👇

➡️ SBC website

➡️ Rasmus Sojmark on Linkedin

The Gamble & The Glory is made possible by Segev LLP, a full solutions law firm purpose built for the gaming and betting industry. To learn more, visit: www.segev.ca