How to Leverage Social Media to Promote Your Podcast Appearance

The Best Guest

In this week's episode of The Best Guest we're talking about some of the different ways you can leverage social media to promote your podcast appearances.

Key Takeaways

1. Connect with the host before the interview: Building rapport and a relationship with the host through social media engagement helps create a positive impression and boosts your confidence during the recording. It also positions you favorably for sharing posts about the episode when the host tags you.
2. Share pre-interview posts: Prior to the interview, create posts on platforms like Twitter or Instagram to announce your upcoming appearance on the podcast. By tagging the host and showcasing your preparation, you demonstrate active promotion of your appearance, which can lead to additional exposure when the host shares your posts.
3. Create teasers and previews: With permission, generate interest and anticipation for the episode by hinting at topics discussed or sharing snippets of the conversation. These teasers can be shared on social media to encourage the audience to tune in and engage with the upcoming episode.
4. Engage with the host's posts when the episode goes live: By actively engaging with the host's social media posts, you express gratitude for the opportunity, strengthen your relationship, and increase the visibility of the episode. Engaging with the host's audience and sparking conversations further expands networking opportunities and showcases your expertise, contributing to your personal branding as a thought leader.
5. Repurpose podcast content: Utilize the podcast interview as a source of content for your social media. Break up the interview into snippets, highlight key moments or quotes, create quote graphics, share behind-the-scenes photos or anecdotes, and consider hosting a post-interview Q&A session. Repurposing content maximizes the value of the interview, provides diverse content formats, and engages your audience in different ways. Collaborating with the host on cross-promotion amplifies exposure to both audiences and encourages joint content creation such as videos or live streams.
6. Bonus: Encourage audience reviews and testimonials: Request your audience to leave reviews or testimonials about the episode and share them on social media. This not only increases exposure and attracts more listeners but also enhances your credibility and strengthens your relationship with the host.

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