Episode 989 – Let’s Keep This Between Us…

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don't share it with anyone else. It's going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials once you have voted in an election. The only problem I have not been able to work out is that it does not work if your spouse or partner has not voted yet. Political marketing is about how a candidate or a party will affect you, your family, and your life. Business marketing is about getting attention and then getting people to make a choice (buy or vote for) and take action (buy or vote). What I mean by vote is to choose to interact with or at least not block or unfollow. Automation and AI in marketing help collect, analyze, and utilize data faster, better, and maybe cheaper. This is the allure, but it lacks the emotion necessary to develop a relationship. That takes people. Sometimes, your most powerful tool is pen and paper or a note-taker app. Capturing that information and transferring it to your CRM or ERP will give you data that will become useful for AI or even a word cloud app to gauge the pulse of business today.