48. My brand story in 15 minutes a day. Part 6 - Putting it all together

The Authentic Marketing Podcast

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications
In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and how you can use them to clarify your message and inspire your audience throughout all of your business communications.
To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below):

wantauthentic.com/brandscript

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Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow.
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Chapitres

1. 48. My brand story in 15 minutes a day. Part 6 - Putting it all together (00:00:00)

2. Overview (00:00:02)

3. Introduction (00:00:32)

4. Coaching session (00:02:48)

5. Plan of Action (00:17:31)