113. How to Make Your Marketing Irresistible Using Behavioral Science with Nancy Harhut

The Aspiring Solopreneur

How nice would it be to increase your audience engagement, response rates, and the ROI of your marketing initiatives?

Pretty great, right?

Harnessing hardwired consumer behavior and instinctive responses is one of the best ways to do that, and it isn’t even that hard if you know what you’re doing.

That’s where Nancy Harhut comes in. Author of Using Behavioral Science in Marketing, getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.

And she’s really good at it.

She and her teams have won over 200 international and national awards for marketing effectiveness.

Nancy’s also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.

We invited her on the show to discuss things like:

• What inspired Nancy to write her book "Using Behavioral Science in Marketing"
• Tactics and principles people can use to capture their audience’s attention
• Common mistakes marketers make when trying to incorporate behavioral science into their strategies
• The most surprising or unexpected finding in Nancy’s research
• Nancy’s advice for aspiring marketers looking to integrate behavioral science into their strategies

Plus so much more. So be sure to tune in!