Igniting Amazon Success Through Influencer Marketing with Liz Saunders

The Amazon Strategist Show

In this episode, your host Ben, the Head of Partnerships at Seller Candy, is joined by Liz Saunders, a seasoned Seller, Affiliate, and more recently an Influencer. Liz is the brain behind Fluencer Fruit, a platform empowering both sellers and influencers to thrive in the competitive realm of influencer marketing.

The podcast kicks off with Ben and Liz diving headfirst into the burning questions frequently asked by e-commerce sellers, entrepreneurs, and influencers. They decode the ins and outs of the Amazon influencer game, giving you insights that could reshape your strategies.

But the excitement doesn't stop there. Liz takes a daring leap to challenge the e-commerce norm. She unveils her most provocative stance yet, centered around the highly anticipated Amazon event–Prime Day. Get ready to absorb her unique and thought-provoking perspectives on Prime Day that would really get you thinking.

If you're an E-commerce entrepreneur seeking to explore affiliate or influencer marketing, or an influencer on the hunt for high-potential products, this episode is a goldmine of fresh insights you can't afford to miss. Tune in now and unlock the strategies that will propel your Amazon venture to new heights of success! Remember to subscribe for more valuable episodes on "The Amazon Strategist Show."

Key Takeaways:

• The Amazon Influencer Program is an up-and-coming part of the Amazon ecosystem that allows influencers to create content that lives on Amazon and helps with conversion.
• Video content converts better than written text, and user-generated content (UGC) converts better than brand content.
• Influencer videos are displayed in the upper and middle carousels on product listing pages, providing valuable social proof for shoppers.
• Brands can work with influencers by reaching out to them on their social media platforms or through agencies that connect brands with influencers.
• Fluencer Fruit is a Chrome extension that helps influencers find the best products to review on Amazon by providing a weighted score based on factors such as sales velocity, competition, and commission category.

Fluencer Furit - https://fluencerfruitconnect.com/sellercandy
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Know More About Seller Candy
Website: https://www.sellercandy.com
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Chapitres

1. AI in E-Commerce (00:00:00)

2. The Rise of Amazon Influencer Program (00:03:42)

3. Working With Amazon Influencers for Sales (00:08:51)

4. Brands and Influencers on Amazon (00:18:05)

5. The Potential of Amazon Influencer Program (00:24:53)

6. Extension for Influencer Marketing on Amazon (00:34:12)

7. UGC and Influencers for Product Launches (00:39:05)

8. Controversial Opinions in the Commerce Industry (00:42:34)