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#527: Optimizing data operations for AI in marketing, with Eric Madariaga, CData
Manage episode 419916121 series 2577060
Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. Today, we're exploring how organizations can optimally set up their data operations for AI, the implications of the maturity gap in AI adoption, and envisioning the future that involves a collaboration of sorts between AI and the human touch in sales and marketing.
To navigate these topics, I’d like to welcome Eric Madariaga, Co-Founder of CData.
Resources
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
579 episodes
Manage episode 419916121 series 2577060
Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. Today, we're exploring how organizations can optimally set up their data operations for AI, the implications of the maturity gap in AI adoption, and envisioning the future that involves a collaboration of sorts between AI and the human touch in sales and marketing.
To navigate these topics, I’d like to welcome Eric Madariaga, Co-Founder of CData.
Resources
Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Learn more about your ad choices. Visit megaphone.fm/adchoices
579 episodes
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