Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenu fourni par Marc Randolph. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Marc Randolph ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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Player FM - Application Podcast
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#51: Finding Your Subscription Sweet Spot
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Contenu fourni par Marc Randolph. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Marc Randolph ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.
His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans. So why isn’t his growth as caffeinated as his product?
Listen in as Marc takes Karl on a back to brass tacks masterclass in how to understand customer behavior… and then goes on to tackle another entrepreneurial biggy… How does Karl know when it’s time to let go of being the CEO?
This episode is so jam packed with advice you won’t want to miss it!
Want to take a deeper dive? Pre-order the paperback edition of international best-seller That Will Never work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 It’s out June 7th.
Want to be a guest on That Will Never Work?
Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/
Feeling social? Marc would love to hear from you:
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marcrandolph
73 episodes
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Manage episode 329520524 series 2867729
Contenu fourni par Marc Randolph. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Marc Randolph ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Karl is faced with a puzzling subscription problem: he has plenty of downloads of his Cofeesup app – but his conversion rate from free trial to paying customer is surprisingly low.
His solution to lift up neighborhood cafes over the mega marketers like Starbucks seems like a no brainer – you can get three cups of specialty coffee a week for just $8 a month… and the cafes even get supplied with free beans. So why isn’t his growth as caffeinated as his product?
Listen in as Marc takes Karl on a back to brass tacks masterclass in how to understand customer behavior… and then goes on to tackle another entrepreneurial biggy… How does Karl know when it’s time to let go of being the CEO?
This episode is so jam packed with advice you won’t want to miss it!
Want to take a deeper dive? Pre-order the paperback edition of international best-seller That Will Never work here: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182 It’s out June 7th.
Want to be a guest on That Will Never Work?
Head to marcrandolph.com/guest to apply. While you’re there, sign up for Marc’s newsletter: marcrandolph.com/newsletter/
Feeling social? Marc would love to hear from you:
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marcrandolph
73 episodes
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continue reading
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continue reading
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Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
