30_When does sponsorship become advertising? Special Guest: Jess Birken

That Sounds Like a Plan!

Event sponsorship is arguably one of the most challenging and stressful aspects of planning a fundraising event. Part of that stress is driven by the fact that there are IRS rules about what you can and cannot do and there’s a fine line where sponsorship can unintentionally drift from sponsorship to advertising.

I talk about this and more with my special guest Jess Birken of Birken Law, a Minneapolis law firm that specializes in Nonprofit Law.

In this interview Jess and I discuss:

• When does sponsorship become advertising?
• What does it mean when that happens? What are the consequences?
• How can you prevent this from happening or plan ahead

Jess shares her best tips and advice for creating a win-win value proposition with your event sponsors

LISTENER ACTION ITEM:

• Is your nonprofit healthy? Take Jess's free quiz
• Come up with an event sponsorship plan
• Review the IRS rules
• Talk to your lawyer, accountant or both to make sure you don’t face unintended consequences with your sponsorship offerings

LIST OF RESOURCES

• Ep. 30 Show Notes
• Alicia’s interview on Jess’s Pocast, Charity Therapy

SOCIAL MEDIA

• Twitter: https://twitter.com/JessBirken
• Facebook: https://www.facebook.com/birkenlaw
• LinkedIn: https://www.linkedin.com/in/jessbirken/
• Instagram: @jessbirken

Text me with a comment, question or topic you'd like me to cover in a future episode.