E202 That Great Business Show - North American Youth Soccer data - it's a business & Gen Z says 'bricks and mortar' retail ain't over yet

That Great Business Show

E202 That Great Business Show

Big news from Waterford company PlayerStat Data who have just cracked the North American market, with two deals they couldn't tell us about. But we asked enough questions so that you may be able to find out who the deals are with. Founder Colin Brett says that after seven long years (he almost had his CV on Indeed.com) the company that deliberately specialises in Youth soccer (as opposed to others who concentrate on elite teams around the world) has turned a big corner and he's hiring.

Insights include choosing a different market to the mainstream, and how to find the tenacity to hold on when you truly believe you're on a to A Big Thing.

Colin's choices of 'hires in a heartbeat' include former rugby international Andrew Trimble who has recently managed to sell his company. Wrexham co-owner Rob McElhenny, William Spearman, numbers wizard at Liverpool AFC and Devin Pleuler of Maple Leaf Sports and Entertainment, another genius of data.

We haven't stopped talking about wunderkind woman Ashley McDonnell who joined us on Episode 181 of That Great Business Show. She's the woman who told she was rejected for a job by Spanish fragrance company PUIG. She rang them up, told them they had made a mistake, and is now heading their global digital marketing operation. One of Ashley's 'hires in a heartbeat' was Laoise O'Connell and we said we had to have her on. But we had to wait for the 22 year old to finish her internship with Chanel in Paris. We got her into studio shortly after her plane landed in Dublin where she told us all she knows about AR, augmented reality. (She's a bit of a whizz about it). The mall is not dead she says. As a GenZ'er she says her pals all want to 'experience luxury shopping'. Her best tip for retail? She says you can still create a buzz and make the tills ring with an old-fashioned pop-up store.

Her hire in a heartbeat. Another young Irish woman, Aoife Barrett, who she says knows everything about selling in China.

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