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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Weird Story of the First Cyberattack
Manage episode 456247134 series 2152808
Contenu fourni par iHeartPodcasts. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par iHeartPodcasts ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
How did a pair of 19th-century brothers hack into a government-controlled communications system? And what did they do with it?
See omnystudio.com/listener for privacy information.
2464 episodes
Manage episode 456247134 series 2152808
Contenu fourni par iHeartPodcasts. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par iHeartPodcasts ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
How did a pair of 19th-century brothers hack into a government-controlled communications system? And what did they do with it?
See omnystudio.com/listener for privacy information.
2464 episodes
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TechStuff
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1 The Story: Liar, Liar, Deepfakes on Fire w/ Hany Farid 29:19
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Hany Farid is a professor of electrical engineering and computer sciences at the University of California, Berkeley. He's been a leading voice on digital forensics for over two decades—pioneering ways to identify if an image, audio or video has been digitally altered. Since the rise of social media, Farid has kept busy helping news organizations, government agencies and law enforcement determine what is real and what is fake online. Farid sits down with Oz to talk about his initial interest in digital forensics, the effects of misinformation on society, and whether he wants an AI likeness of himself to live on after he dies. See omnystudio.com/listener for privacy information.…
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1 Week in Tech: Musk and Federal Money–A Love Story 28:32
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What do the Brits want from Apple? This week in the News Roundup, Oz and producer Eliza Dennis explore how lithium-ion batteries and wildfires don’t mix, the UK government’s demand for a backdoor to iPhones and the James Webb Space Telescope–it rocks! On TechSupport with 404 Media ’s Emanuel Maiberg, a new study finds that AI might affect our critical thinking skills. And finally, Oz digs into Elon Musk’s government contracts. See omnystudio.com/listener for privacy information.…
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TechStuff
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1 The Story: Denial Isn’t the Answer w/ Geoffrey Hinton 36:18
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Geoffrey Hinton is a computer scientist, cognitive psychologist, and winner of the Nobel Prize in Physics. His work on artificial neural networks earned him the title, ‘Godfather of AI,’ but in recent years, he’s warned that without adequate safeguards and regulation, there is an “existential threat that will arise when we create digital beings that are more intelligent than ourselves.” Hinton sits down with Oz to discuss his upbringing, research, time at Google and how his experience with grief informs how he thinks about the future of AI. See omnystudio.com/listener for privacy information.…
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1 Week in Tech: Are You There God? It’s Me, AI 35:23
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Do smart fridges help business? This week in the News Roundup, Oz and producer Eliza Dennis unpack Walgreens’ refrigeration woes, the future of supersonic planes, and what the Vatican has to say about AI. On TechSupport with 404 Media ’s Joseph Cox, the FBI’s unique relationship to one encrypted phone company. And finally, Oz tests out Google’s virtual office assistant in When Did This Become a Thing? See omnystudio.com/listener for privacy information.…
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TechStuff
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1 The Story: Ask Lots of Questions w/ Meredith Whittaker 42:41
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Meredith Whittaker is the president of the Signal Foundation and serves on its board of directors. She is also the co-founder of NYU’s AI Now Institute. Whittaker got her start at Google, where she worked for 13 years until resigning in 2019 after she helped organize the Google Walkouts. She speaks with Oz about learning on the job, championing data privacy and being awarded the Helmut Schmidt Future Prize for “her commitment to the development of AI technology oriented towards the common good.” See omnystudio.com/listener for privacy information.…
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TechStuff
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1 Week In Tech: DeepSeek Freak Out 33:51
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Is China winning the AI race? This week in the News Roundup, the story that roiled US stock markets on Monday – DeepSeek. Oz and producer Eliza Dennis unpack the hype. On TechSupport with 404 Media’s Jason Koebler, how human ingenuity continues to subvert tech. We hear how one coder has decided to entrap AI web crawlers. And finally, Oz digs into our love affair with personal data in When Did This Become a Thing? See omnystudio.com/listener for privacy information.…
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TechStuff
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1 The Story: Mars, Asterisk w/ Nathaniel Rich 47:55
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Nathaniel Rich is a novelist, essayist and writer-at-large for The New York Times Magazine. Rich sits down with Oz to talk about his essay, “Can Humans Endure the Psychological Torment of Mars?” The piece explores NASA's CHAPEA (“Crew Health and Performance Exploration Analog”) mission, a simulation meant to test a major challenge of Mars missions – isolation. See omnystudio.com/listener for privacy information.…
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1 Smart Talks with IBM: How Infrastructure is Powering the Age of AI 55:42
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In this episode of Smart Talks with IBM , Malcolm Gladwell speaks with Ric Lewis, IBM’s Senior Vice President of Infrastructure. They discuss how hardware capability has enabled the matrix math required to run large language models. Furthermore, they delve into some creative examples of how to put AI to work: from your bank to your local coffee shop. Ric underscores the importance of infrastructure in unlocking the potential of AI, helping businesses harness their data to drive transformative outcomes. This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions. Visit us at https://ibm.com/smarttalks See omnystudio.com/listener for privacy information.…
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TechStuff
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Is AI charging you different prices for groceries than your roommate? This week, Oz and Karah bring you a news roundup featuring a look at surveillance pricing and the rise of AI companies eager to work with the U.S. military. On TechSupport with 404 Media’s Jason Koebler, the hosts dive into last weekend's temporary TikTok ban and why Mark Zuckerberg didn’t want it to end. And finally we get to the bottom of why so many PayPal alumni are showing up on our newsfeeds this week in When Did This Become a Thing? See omnystudio.com/listener for privacy information.…
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1 The Story: Vibe Shift in the Valley w/ Jessica Lessin 33:19
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Jessica Lessin is the founder and CEO of The Information , a media company that’s a trusted source for tech readers and tech leaders. She’s reported on the industry for almost two decades and is deeply familiar with the culture shifts in Silicon Valley. Lessin sits down with Oz to discuss these trends, including tech titans appealing to the new Trump administration. See omnystudio.com/listener for privacy information.…
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1 Week in Tech: Dox, Stock & Two Smoking Barrels 35:21
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Are you sharing misleading Instagram stories? This week, Oz and Karah bring you a news roundup including a ChatGPT-powered gun and a free app that’s keeping people informed about the LA wildfires. On TechSupport with 404 Media’s Joseph Cox, they get to the bottom of why a group of hackers have become so fond of U-Haul user data; and a look at when the world split into digital natives and digital immigrants…and when it might split again. See omnystudio.com/listener for privacy information.…
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1 The Story: How to be a (Rational!) Techno-Enthusiast w/ Nicholas Thompson 36:30
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Nicholas Thompson is the former editor-in-chief of Wired and current CEO of The Atlantic. There, he negotiated a controversial partnership with OpenAI that The Atlantic ’s newsroom referred to as “a devil’s bargain.” In his free time, he uses AI to help himself run faster and write better. Through it all, he maintains a worldview perhaps best described as “techno-enthusiasm.” See omnystudio.com/listener for privacy information.…
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TechStuff
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1 Week in Tech: Hungry Hungry Hippocampus 34:51
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How scared should we be of deceptive AI? Oz and Karah take the mic from Jonathan for their first episode of TechStuff and bring you a news roundup of their favorite headlines—including using ChatGPT to plan a crime and brain benefits for those who can still navigate without Waze. On TechSupport with Jason Koebler from 404 Media they discuss a recent study showing that AI can actively deceive us to achieve its own goals; and a special segment with Emma Barker from Time with the 200 Best Inventions of 2024. See omnystudio.com/listener for privacy information.…
TechStuff is getting a system update. Everything you love about TechStuff now twice the bandwidth with new hosts, Oz Woloshyn ( Sleepwalkers ) and Karah Preiss ( Sleepwalkers ). Oz and Karah bring humour and wit to the table as they break down what's happening in tech...and what it says about us. See omnystudio.com/listener for privacy information.…
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1 The Future of TechStuff (Is So Bright, Karah Has to Wear Shades) 1:05:26
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Jonathan has his final episode, but more importantly introduces the new stewards of the podcast, Oz Woloshyn and Karah Preiss. These phenomenal storytellers and journalists explore their plans for the show and how you will be a part of it! See omnystudio.com/listener for privacy information.
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