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Downloads, statistics and damn lies!
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I’m about to say something controversial…
The number of downloads on your latest episode is irrelevant.
As podcasters and content creators, it’s really easily to
get hung up on an individual number, especially if we start comparing to a bigger
podcaster with a bigger platform. But we need to look at the big picture.
Whether it’s episode one
or episode 74, the actual numbers alone for that episode are not important. They
only mean something when you compare them to your other numbers.
If I released a new podcast today, I could probably take a
rough guess at how many downloads it would get based on the size of my
audience, but it would be a guess, there’s no way of making an accurate
prediction. And it wouldn’t matter. The important thing you would get is a
starting point.
So, let’s say episode one gets 10 downloads. What matters
now is growth. So, for episode 2 we should be aiming to get 10+.
The individual number doesn’t matter, but we can track the
increase/decreases in lots of areas, here’s a few:
- Episode v episode
- First day downloads
- First week downloads
- 28 day downloads
- % of people listening to the full episode
It’s the increase and decrease that we need to pay attention
to, more than an individual number. As always, I’ll go into more detail on this
in the accompanying podcast – link in the comments – as well as sharing some of
my own stats and how I measure them.
There are however some ‘magic’ numbers – 100, 500, 1000,
5000, 10000 etc. These are magic because, firstly, they make you feel good!
Secondly it’s a great thing to talk about on social media and use them to
promote the show.
But I’ll talk more about how to promote and grow your show
in a future post. For now, enjoy #terrytuesday and throw any questions,
feedback or thoughts in the comments.
Have a great day!
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