Marketing is Farming

Tales of Misadventure with Nicole Donnelly

Success is rarely achieved overnight and is often the result of consistent effort, seizing opportunity, investing in your business, and repeatedly picking oneself up after every fall. On this episode, Exit Your Way co-founder, Damon Pistulka, candidly reminds us that big results come from taking “big chances” and seeing results takes patience. He talks with Nicole about the big opportunity he seized and how not having the right contract in place cost him and his partners a $3+ million deal. Damon sheds light on the need for proper business management and gives his take on the best marketing strategy for manufacturers and small business owners. Together, Nicole and Damon discuss marketing as investing in your business and how combining sales and marketing teams can stimulate small business growth. It’s another episode filled with truth and encouragement that all entrepreneurs, manufacturers, and business owners need today.
SHOW NOTES

ABOUT DAMON PSITULKA

Damon Pistulka is the Co-Founder and Managing Director of Exit Your Way. Exit Your Way® helps owners plan, prepare, and execute the sale of their business to exit with 2x+ with more $$$$ and a 90%+ success rate.

He started his career as a Mechanical Engineer and served as a consultant and Business Executive for several manufacturing businesses before Exit Your Way. Damon is passionate about baseball and has volunteered as Board President for a large local non-profit baseball organization.
HIGHLIGHTS

• [00:34] Damon says he’s an introvert but his passion for business and supporting small businesses helps him to push past the tendency to retreat.
• [05:33] Opportunity comes knocking and Damon answers the call. Hear the story that began his entrepreneurial journey and how it lead to his current venture Exit Your Way.
• [09:37] Damon talks about how Exit Your Way works hard to be different than an investment banker. No “as is, whereas” mindset.
• [15:46] Failing is learning. Damon opens up about the one misadventure that cost his company a $3 million deal and what he learned from the experience.
• [21:15] Nicole and Damon discuss how having a saga, a mission can help entrepreneurs get back on their feet when they fall.
• [25:53] Hear what marketing strategy hasn’t worked and has worked for Damon. Sneak peak, building long-term relationships with clients and people who talk to your clients.
• [27:16] Marketing is farming. Damon and Nicole discuss the need for businesses to look at marketing as an investment and be open to pivoting.
• [30:17] Big chances = big results. Hear Damon’s take on lessening the pain of making mistakes.

RESOURCES & LINKS

• Connect with Damon Pistulka on Linked at https://www.linkedin.com/in/damonpistulka
• Visit Exit Your Way at https://exityourway.us or https://exityourway.ca
• Gwendolyn Greer
• John Jantsch podcast mentioned
• Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg
• Learn more about DMG Digital at dmgdigital.io

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