Deliver Customer Experience Like Anthropologie with Candan Erenguc, COO of The Anthropologie Group

Supply Chain Therapy

How are today’s most popular retailers facing the challenge that is consumers' increasing expectations?

On our first episode back, join hosts Alex Kent and Michelle McNamara as they explore how The Anthropologie Group combines logistics and customer experience to surprise and delight shoppers online and in-store.

Today’s guest is Candan Erenguc, Chief Operating Officer at The Anthropologie Group. who brings extensive supply chain experience from the automotive industry. However, she does admit that Anthropologie might have one of the most complex retail supply chains she’s seen.

Candan and our hosts will discuss how these complexities make the Anthropologie shopping experience one of a kind and how the brand remains multigenerational, celebrating its 30th anniversary in 2022.

Be sure to check out Stord's Youtube Page to WATCH the full video interview!

—

Guest Bio

Candan Erenguc is the Chief Operating Officer of Anthropologie Group, a global lifestyle brand which specializes in apparel and accessories, intimates, home furniture and décor, beauty and gifts. Candan leads a team that oversees and executes all operations, inventory, and finance across North America, Canada and the EU for Anthropologie, AnthroLiving, Terrain, and BHLDN.

Before joining Anthropologie, Candan served as the Chief Supply Chain Officer at Away, where she led the operations and technology functions for the brand disruptor, responsible for revolutionizing the luggage industry. At Away, Candan was responsible for spearheading supply chain, sourcing, product development, technology, logistics, and fulfillment. Prior to Away, Candan was the Senior Vice President of Operations Excellence at Lululemon in Vancouver where she led a variety of business transformation and growth initiatives including a global margin improvement program and a digital transformation initiative that spanned technology, process, and creative.

She came to retail after 10 years in consulting, serving clients in retail and consumer products at industry leaders Deloitte and IBM. Candan began her career at Ford Motor’s in Detroit, where she learned operations and technology on the factory floor.

Candan graduated from the University of Florida with a degree in Business and a masters in Operations. She resides in Florida with her husband, 11-year-old twins, and her two stepchildren, and is in the process of relocating to Philadelphia.

—

Guest Quote

“By using our own brand design products plus our legacy icon products and then doing these only at Anthro Exclusive collaborations, we're able to have a ton of newness and that's what generations of shoppers come to us for: that cool thing that you can't find anywhere else.” - Candan Erenguc

—

Time Stamps

*(1:30) Celebrating 30 Years with Candan Erenguc

*(4:43) Challenges with fulfilling dresses and dressers

*(7:05) A consistently unique customer experience

*(10:20) Different brands and their customer patterns

*(12:47) Stories of success and failures

*(14:56) Candan’s advice

*(18:25) Predicting future customer preferences

*(22:40) Talking Terrain

*(24:20) Hard Hitting Questions

—

Sponsor

This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.

—

Links

Connect with Candan Erenguc on LinkedIn

Connect with Alex Kent on LinkedIn

Connect with Michelle McNamara on LinkedIn

Check out the Stord Website

Check out The Anthropologie Website